When the cake is done, set the pan flat and generously sprinkle the cake powdered sugar.
Gently scrape the side of the cake with a knife.
Cover the cake with parchment paper bigger than the cake pan and cover with a chopping board or any flat object bigger than the baking pan you are using. Hold the pan and the chopping board in between your hands and flip,
Gently remove the pattern paper. Sprinkle the cake with powdered sugar and cover the cake with a towel. Top the towel with a pan larger than the baking sheet. Hold the chopping board and the pan in between both hands and flip.
Roll the cake using a towel while it is hot. Let the cake cool down for the cake to build a rolled "muscle."
Make sure that the cake is cool. Unroll the cake, fill it with the cream cheese filling, and roll it. Brush the cake with milk to remove the powdered sugar. Transfer to plastic wrap and chill.